Brief
Improving housing and accommodation search in Ireland (Daft.ie)
My Contribution
Problem area analysis & Identification, User journey mapping, Wireframes, User experience and interface design.
What is Daft.ie?
Daft.ie is Ireland's largest property website, widely used for searching rental accommodations, buying and selling homes, and exploring commercial properties.
It serves as the primary online platform for house hunters in Ireland, offering listings with photos, maps, and detailed property information, and is often the first step for people looking for housing.
Key Objectives
Streamlining Search
Simplify filters and navigation so users can refine results quickly without confusion.
Improved Discovery
Enhance map-based search and listing previews to make comparing properties easier.
Trust & Transparency
Present critical details like price, availability, and landlord credibility upfront.
User-Centric Design
Address the real pain points of renters in Ireland, including limited availability and high competition, by reducing friction in the search-to-application journey.
Current Information and User journey mapping
Task Mapping & Redesign
Wireframing
UI Library
User Experience and Interface Design
